Sender ID

How to register an SMS Sender ID in Kenya

A Sender ID is the name that appears as the sender of your SMS, such as ECITES_TECH, instead of a number. Customers recognise and trust it, so more of them open and act on your messages.

In Kenya a Sender ID has to be registered with the mobile networks for your business before you can use it. Ecites Konnect handles the application for you: you submit the details and documents online, and we follow it through with Safaricom, Airtel and Telkom.

Y YOUR_BRAND
This is how your SMS looks once your Sender ID is active: your name, not a number.
Delivered

What you can do

Up to 11 characters

Letters, numbers and the underscore, usually your business or brand name, for example YOUR_SCHOOL.

Authorization letter

A letter on your letterhead asking for the Sender ID (a sample is provided in your account).

KRA PIN certificate

Of the business, or of the person applying for an individual or personal Sender ID.

Registration certificate or ID

Certificate of incorporation or business registration; individuals can use their national ID.

Trademark (if any)

Optional, but helps if the name is a registered brand.

Pay with M-Pesa

Pay the registration fee from your account and track the request online.

How it works

  1. Choose the name

    In SMS Settings, click Request Sender ID and enter the name and the type of messages you will send.

  2. Upload the documents

    Authorization letter, KRA PIN, and certificate or ID.

  3. Pay the fee

    Generate the invoice and pay with M-Pesa.

  4. We register it

    We submit it to the networks and let you know as soon as it is active.

Frequently asked questions

How much does a Sender ID cost?

The registration fee is shown on the pricing page and on the invoice in your account before you pay.

How long does registration take?

It depends on the networks' review. Applications with complete, clear documents go through fastest; you can follow the status in your account.

Can an individual get a Sender ID?

Yes. Individuals apply with their national ID and personal KRA PIN instead of business documents.

Can I send SMS before my Sender ID is approved?

Yes. You can start with a shared Sender ID and switch to your own as soon as it is active.

Ready to reach your customers?

Create a free account, top up with M-Pesa and send your first message in minutes.